Sell the club before the driver reaches the terminal
The unlimited club is the business now. We build the website that sells it, and the member portal and billing that keep members on the plan.
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What a car wash website has to do
Sell the club away from the lane
The pay terminal is a hard place to explain a subscription, with a line forming and thirty seconds to decide. The site compares single washes to the club and answers the cancellation question first.
Make the wash menu legible
Base wash, wheels, wax, ceramic, tire shine. A good site turns the stack into a decision a driver can make in ten seconds.
Handle the membership online
Card expired, moving away, wants to upgrade, wants to pause for winter. Each is a self-serve moment in the portal instead of a voicemail your manager returns on Monday.
Work across every location
Hours, menus and club terms can differ by site. One brand carries the details for each location, so nobody is surprised at the lane.
Sunlane Express Wash
A club signup reaches the lane cameras at every site within a minute. When a card declines, the member keeps washing while a fix text goes out. Sunlane is a company we invented, so we could build its website and back office in full.
Open the Sunlane buildWhere memberships are won and lost
The costly leak is involuntary churn: a card expires, the charge fails and a happy member lapses without deciding to leave.
Card updates before the lapse
A member portal with self-serve card updates, paired with retry and reminder flows through a processor like Stripe, recovers many of those accounts.
The plate and the plan agree
Upgrades, seasonal pauses, fleet accounts and gift memberships run through the same connections as the POS and plate recognition at the lane.
Where AI helps at the wash
Churn signals worth acting on
A member who hasn’t washed in six weeks behaves differently from one who visits twice a week. AI flags accounts drifting toward cancellation, and a person decides what to offer.
Why members leave
Cancel flows and support messages hold the story, and AI surfaces the patterns each month.
Win-backs, drafted
For lapsed members, AI drafts the outreach, and someone at the wash reviews it and sends it.
The lane, the plate reader and the club all have to agree
We scope to your locations, the POS and plate systems at each lane, and the way your club sells today, whether you run one tunnel or ten.
Tell us how your lanes and club run
A person reads every request and replies within one business day.
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