Redesigns that keep what already works

Whether it’s a dated build or a DIY builder at its ceiling, we move you to a site you’ll want to send people to, and carry over what’s already working.

Start a project

A designer sketching a site map and page layouts on a whiteboard

Outgrowing a site is a good sign

The site you have got you somewhere. Maybe you built it on a weekend, or it launched years ago and the business changed around it.

A redesign that ignores that history throws away the parts that were earning, so we start by finding out which pages bring traffic and which forms get filled.

Prairie Lantern Alliance

Each gift is coded to its fund on the books, and the tax receipt names the program the donor chose. Prairie Lantern is a company we invented, so we could build its website and back office in full.

Open the Prairie Lantern build

Signs it’s time

If two of these sound familiar, the site is holding the business back.

You hesitate to share the link
When you’d rather hand someone a business card than your URL, the site is costing you work you can’t see.
It reads badly on a phone
A desktop-era layout squeezed onto a phone screen tells visitors the business is behind.
The builder hit its wall
DIY platforms work until you need online booking or a login they were never built for.
Traffic without calls
People find the site and leave without calling. It’s failing at the last step, which is the most fixable problem on this list.

How we move a site without breaking it

Moves are where redesigns go wrong, so we plan ours in this order.

Take stock of what’s working
The pages that bring traffic, the forms that get filled and the content worth carrying across.
Map every old address
Each old URL gets a redirect to its new home, so links and rankings carry over.
Rebuild and test the connections
Forms and anything wired into other tools are rebuilt and tested before cutover.
Switch in one planned step
The old site stays live until the new one is ready, and email keeps flowing while the DNS changes over.

Questions

Will we lose our Google rankings?

It’s the right thing to worry about, and it’s manageable. Nobody can guarantee rankings. What we control is the move itself: every old URL redirected and the content that ranks carried across.