Cancelled at 7:38, refilled by 7:44
A concept build for a fictional family practice. Nothing here diagnoses anything, and every flag goes to a person.
Before: the rest of the morning
A cancelled 10:15 sat empty while the desk worked through fifty calls.
Now: six minutes
The waitlist filled the slot before the doors opened, without a single phone call.
Calm as a good waiting room
A new family meets Rowanwell on a Sunday night. Under the calm, every part of the page has one job.
The top bar earns trust first
The phone number and Book a visit sit in the same place on every page.
One promise above the fold
A calm headline, one warm illustration and one button, so a family can decide in five seconds.
Services in plain words
Four kinds of visit, with no jargon to decode.
Patients with towns attached
A family trusts a neighbor in Wheaton more than any badge or stock photo.
The footer answers the rest
The towns served, new patients welcome and the patient portal, one scroll down.
- Primary care
- Physicals
- Sick visits
- Patient portal
Ready for you before you walk in
Book online, fill in your forms from home, and walk into a visit where we already know your history.
Two minutes to book, forms by secure link. Or call (630) 555-0168
Plain words, four doors
- Family primary careNewborns to grandparents, all under one roof
- Physicals & wellness visitsAnnual checkups, school and sports forms, screenings on schedule
- Same-week sick visitsCall in the morning, usually seen before the week is out
- Labs & preventive screeningsDrawn in-office, results explained in plain words
Paperwork from my couch. Thursday they knew my history
Maya K., ElmhurstTexted at 7:40 that a spot opened. Grabbed it from the parking lot
Everett J., WheatonThey reminded me before school forms were on my radar
Nadia H., Naperville
Every press of Book a visit starts work the desk used to do by hand.
What happens underneath
It summarizes intake forms and ranks the waitlist when a slot opens, and anything clinical goes to staff without being interpreted.
Forms from home, one clean page in the chart
A new patient books for Tuesday and fills in every form from home. Her answers become a one-page summary in her chart, with two items pinned for the doctor.
Nobody at the desk retypes a line, and a person decides what every flag means.
New patient intake
Her forms
New patient visit, Tuesday 9:40 am
History, medications and allergies
Insurance card, front and back
Her chart, before the visit
New patient intake
- Summary
- One page, in her chart
- Flags
- Two, pinned for the doctor
- Eligibility
- Checked overnight
- The desk
- Nothing to retype
- Ready for Tuesday, 9:40 amThe doctor opens one clean page, not a stack of forms
Two hundred forty due, eight calls to make
Patients due for a physical or a screening get a text, an email and one more text, spaced over three weeks. Anyone who books drops off the ladder on the spot.
Recalls no longer wait for a spare hour at the desk.
The recall ladder
- Week 1240 patients dueA first text to eachSent
- Week 2118 bookedDropped from the ladderBooked
- Week 3An email, then one last textSent
Eight holdoutsThe call list, on the desk before 8:00
The first yes takes the chair
The waitlist is ranked by provider, time of day and who is most overdue. Rowanwell texts one patient at a time, and the slot goes to whoever answers yes first.
Everett J. said yes at 7:44, and the confirmation went out on its own.
Tuesday 10:15, Dr. Okafor
Filled
Cancelled by text at 7:38
- R. WhitfieldOverdue for a physical, sees Dr. OkaforNo reply
- Knee follow-up, asked for morningsYes, 7:44
- M. FerrisScreening due, prefers afternoons
Tuesday, 10:15 am
Booked
- Provider
- Dr. Okafor
- Confirmed
- 7:44 am, by text
- Chart
- Prepped before he arrives
The whole day on one screen
One screen holds the whole day before the first patient walks in. Clinical detail stays in the chart, and no text ever carries a diagnosis.
- 9:40 amNew patientIntake charted, two flags pinned
- 10:15 amEverett J., knee follow-upRefilled from the waitlist at 7:44
- RecallEight holdouts to call, every touch logged
- Access by roleThe front desk sees no chart notes
- Quiet hoursNo texts after 8 pm
- Every automated touchLogged
- Open slots
- Refilled from the waitlist
- Recalls
- Running, quiet hours kept
- Clipboards
- Retired
Your guardrails come first
A person reads every request and replies within one business day.
Start a project
We build around your schedule and your charts.