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Four stores, one screen at 6:45, zero drives between them

Fernwood Bakehouse is invented: four bakeries, one wedding cake and a dairy order that never arrived.

An order screen and receipt printer on a cafe counter

Before: a morning of callbacks

A 9 pm cake order went to voicemail, got copied into a notebook, then phoned around four stores.

Now: one minute, after hours

The order was read and sent to the right kitchen while every store’s staff was home.

Four stores behind one front door

A bride’s family finds Fernwood at 9:12 pm. Underneath, it is five layers, each doing one job for all four stores.

One bar for four stores

One name, one number and one order button, the same on every town’s page.

The first ten seconds

One warm picture, one promise and a button that starts the same order from any town.

Everything we sell, said plainly

Each card says what it is and what happens when you tap it.

Neighbors vouching

Quotes tied to the towns they came from, so a Wheaton parent hears a Wheaton voice.

One record for every store

The towns we serve, the standard and the order link, all drawn from one record.

Fernwood
  • Daily bakes
  • Custom orders
  • Catering
  • Our stores
(630) 555-0112Start an order

Four neighborhoods, one bakery

The same bread and the same standard in Elmhurst, Wheaton, La Grange and Glen Ellyn. Tell us about a custom order once, and any store can pull it up.

The occasion, the dateStart an order

Order online any hour, and hear back by morning. Or call (630) 555-0112

Fernwood Bakehouse, the illustration on its home page
9:12 pm, one order, four stores

What we bake

  • Daily bakesBreads and pastries out of the oven by seven, every store, every day
  • Custom cakes and cookiesTell us the occasion once. The right kitchen takes it from there
  • Catering traysOffice breakfasts and event trays, ordered online, ready when promised
  • Coffee barLocally roasted espresso and drip, poured fast and without ceremony
  • The right kitchen had the pans, the decorator, and my sketch
    Corinne B., Elmhurst
  • La Grange already knew about my Elmhurst order. No repeating
    Theo M., La Grange
  • Same croissant in Glen Ellyn as Elmhurst. My kids check
    Salma R., Glen Ellyn

Order any hour, from any town’s page

Start an order

Serving Elmhurst, Wheaton, La Grange, Glen Ellyn, Downers Grove, Lombard, Villa Park and Hinsdale

Four stores, one standardFresh by seven, dailyCustom orders, told oncefernwoodbakehouse.com

Four stores tell one story, whichever door a customer uses.

What happens underneath

It reads custom orders, sketches included, and puts each kitchen’s exceptions at the top of its morning list.

A cake order, read in seconds

A wedding-cake request arrives from the site with a topper sketch attached. The system turns it into one clean order card, sketch included.

The order card was ready before she closed the tab.

Fernwood9:12 pm

Custom order

What she sent

Three-tier wedding cake for Saturday the 21st, about 120 servings.

Lemon and vanilla, simple buttercream, topper sketch attached.

Pickup or delivery to our venue in Oak Brook, whichever is easier.

FernwoodOrders9:12 pm

The order card

Wedding cake, Saturday the 21st

Cake
Three tiers, 120 servings
Flavors
Lemon, vanilla, buttercream
Sketch
Attached to the card
Delivery
Oak Brook, window set
  1. Sent to all four kitchens to checkPans, decorators and what each already owes Saturday

The one kitchen with the pans and the hands

Each kitchen is checked for tier pans, a free decorator and what it already owes Saturday. Only one has all three.

Elmhurst bakes Thursday night and decorates Saturday at 6 am, on a timeline nobody had to write.

Fernwood9:13 pm

Three tiers, Saturday

Routed to Elmhurst

Needs 14-inch pans and a decorator

  1. WheatonNo 14-inch pans
  2. Glen EllynDecorator off this weekend
  3. La GrangeCatering trays all Saturday
  4. Pans in, decorator on SaturdayTakes it

One order, every register, no sticky notes

The bride’s mother calls the Wheaton store to raise the servings to 140. Staff there edit the same record Elmhurst is baking from.

No callbacks between stores, and no second version of the order.

FernwoodThe order11:40 am

Wedding cake, Saturday the 21st

  1. Servings140
  2. Wheaton registerThe bride’s mother calledEdited here
  3. Elmhurst productionThe kitchen baking itUpdated, same second
  4. Every other registerLa Grange and Glen EllynUpdated, same second

Every store agrees

One store’s problem, caught before seven

Overnight all four stores roll up onto one board, with the exceptions on top. Glen Ellyn’s dairy never arrived, and the fix was moving before anyone unlocked a door.

FernwoodOfficeSaturday 6:45 am
  1. Glen EllynDairy never checked in, 2 tiered orders due
  2. Fix in motionStock rolling from Elmhurst, 15 minutes out
  3. Everything elseThree stores, no flags

Your locations, talking to each other

A person reads every request and replies within one business day.

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A server loading a tray with a cappuccino and cake beside stacks of saucers

We wire them the way you already run. Every store keeps its register; the build joins them.

Next build: Slatehaven Staffing Group⁠All 19 demos