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You outgrew your website builder

Wix and Squarespace got you online fast when fast was the priority. The business you run now needs more than the template allows.

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The builder did its job

Choosing Squarespace at the start was a sound call. Getting online in a weekend without a developer is what a new business should do, and the builder was made for that stage of the company.

Growth changes the job. The site now has to book work, take payments, talk to your other systems and hold more content than a template was designed for.

Switchgrass Lawn Company

When rain calls off a route day, those stops move into the rest of the week and each customer gets a text naming the new day. Switchgrass is a company we invented, so we could build its website and back office in full.

Open the Switchgrass build

Signs you’ve outgrown it

  • Workarounds became routine

    Orders get exported to a spreadsheet and form entries get copied into another system by hand. When staff keep a process running to move data out of the website, the website has become the bottleneck.

  • The next feature isn’t a widget

    Maybe it’s member accounts, quoting, inventory that syncs or a portal for your customers. When what the business needs next isn’t in the app marketplace, the platform has answered the question for you.

  • The platform sets your roadmap

    On a builder, new capability arrives when the platform ships it and works the way the platform decides.

  • The template shows

    Builder sites drift toward the same look, drawn from the same themes, so a customer comparing you with a competitor on the same template sees little difference.

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What you gain

Depth

The site becomes software.

  • Features built to your workflow
  • Connections to Stripe, QuickBooks and your CRM
  • Accounts and logic a builder can’t express
  • Room to add what next year requires

Ownership

The site becomes yours.

  • Code and content you own outright
  • Hosting you choose and can move
  • Customer data you can export any day
  • No platform tier deciding what your site can do

Moving without downtime

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  1. We build the new site alongside the old one

    The builder site keeps serving customers while the new one is built and tested.

  2. Content and forms move over

    Pages move across, and forms and booking flows are rebuilt and tested on the new site.

  3. Every old address gets a new home

    Each old URL is mapped to its new page with a redirect, so existing links keep working and search engines are told where everything went.

  4. The switch is a DNS change

    We change DNS after everything is verified, and the builder site stays live in the background until nothing points to it.

Questions

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Will the move hurt our search standing?

Nobody can guarantee search outcomes, so we don’t. We handle what can be controlled, from page-by-page redirects to titles and content kept in place on a technically clean build, which is the kind of move search engines are designed to follow.

Can we keep our current design?

If the look is working, we can rebuild it faithfully and improve what sits underneath. If it never quite fit, this is a natural moment to fix that too. Either way, it’s decided at scoping.

What does this cost?

It depends on what your site needs to do, which is why every engagement starts with scoping. A content site and a site with accounts and payments are different projects, and they’re priced that way. What a website costs explains how.

Can you host the new site?

Yes. We can host and look after it on a care plan, or hand it over with the code and every account in your name.
Websites⁠Redesigns⁠Ownership and care⁠

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