Your website should work as hard as your storefront
Shops run on regulars and on being found at the moment someone wants what you carry. The website’s job is to feed both.
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What a site has to do before someone drives over
Answer the open-or-closed question
Hours sit at the top of every page, with holiday exceptions synced to your Google Business Profile, so the map never contradicts the sign on the door.
Show what’s in the store this week
New arrivals give people a reason to come back before they need anything. A feed of what hit the shelves this week often does more than a catalog nobody maintains.
Win the neighborhood search
Location pages with structured data, and a Google Business Profile that agrees with the site, keep a listing three blocks away from outranking you.
Sell online where it earns its keep
Gift cards and pickup on your bestsellers can carry weight. A full catalog is a part-time job, and we’ll tell you whether yours would pay for it.
Pewter & Plum
Both registers and the website share one inventory record, so a pickup order pulls the unit from every channel at once. Pewter & Plum is a company we invented, so we could build its website and back office in full.
Open the Pewter & Plum buildWhere the double entry ends
Your point of sale is already the source of truth, whether the counter runs Square, Shopify POS, Lightspeed or Clover.
One catalog, kept at the counter
The website reads products from the register, and nobody maintains a second catalog by hand.
Books and lists that keep up
Sales reach QuickBooks, and the customers who want new-stock news reach Mailchimp or Klaviyo. Ring it in once and it shows up everywhere.
Pickup set aside in minutes
In the Pewter & Plum build, a lamp ordered for pickup is checked against the shelf and set aside at the counter with the shopper’s name on it.
Where AI helps a shop keep up
Product copy, drafted for review
Copy for two hundred SKUs is the task that never gets done. Drafts from photos and a few notes, reviewed by the person who buys the inventory, turn a winter project into an afternoon.
Site search that speaks customer
Shoppers type things like that blue ceramic lamp from the window. Search that reads your inventory and handles natural phrasing turns those into visits.
Some shops need a sharp single page, and others need pickup wired into the register
Discovery comes first, and the plan is shaped to how the store runs and what it sells.
Tell us how your shop sells
A person reads every request and replies within one business day.
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